Andere Sichtweise auf die „IT der zwei Geschwindigkeiten“:
The goal of digital organizational structure tuning is to strike the delicate balance between solid and flow: Compared to the traditional organization as the mechanical system keeps spinning, digital organizations today are more like the organic living system which keeps growing. Hence, it needs to be solid enough to “keep the lights on,” but also fluid enough to interact with the expanded digital ecosystem. This is the perception about the digital business, just solid enough to give some sort of form/meaning and open enough to its environment to allow movement (of people, ideas, and information) in and out. Traditional hierarchical lines will phase out and a collective of business partners will emerge working collaboratively to set and achieve organizational goals as well as strategy.